I've noticed a few DAMA NV casinos closing lately, along with Dunder. All in August.
Anyone else noticing the uptick? Wonder what the reason is.
The market is highly saturated that's why. There are too many casinos, and too many dumb ass operators.
A lot of them close because they have NO clue about how to run an operation or retain clients. They pay stupendous amounts to market their brand through advertising and affiliate recruitment. Once they've attained the clients they desire, there is no genuine focus on rewarding their players, to keep them playing.
They would rather save $10 in bonus cost than comp a player that has lost $1k. The player then moves on and closes their account. Rinse and repeat this with several players and you will start to see your income rapidly decline.
Once earnings start declining, they start tinkering with their partners earnings (affiliates), retroactively adding clauses that allow them to steal from the partners they once promised lifetime earnings to.
Partners then start to ditch them in droves and remove any mention of their name from their websites. With income and the acquisition of new depositing players decimated, the casino moves to replace their slots with lower RTP versions in the hope of generating more income.
They also slash their loyalty programs, add 3 X wagering to cash deposits and cap their bonuses with maximum win amounts. Lastly, they increase withdrawal times in the hope that players reverse their withdrawals.
It's now a sick cycle in which players are leaving and partners are no longer marketing them. The casino will not recover and opts to close their affiliate program.
They start a last ditch attempt to regain players by sending out comps and free spins to lost players. These comps are just a waste of time to players as most of them carry a $50 max win with 30x wagering.
Soon enough, nothing is as it was and they decide to permanently close shop.
A month or two down the line, they reappear under a different name. They hope to do it better, but they never will learn.
One of the biggest issues online is that many of the guys running online casinos are not actual players themselves.
If you are not a player, you will never understand how players think and what drives them to keep playing at a particular brand. Players feel offended when they are not looked after. The market is flooded with other brands who will happily take your players.
Nate