- Joined
- Feb 10, 2012
- Location
- UK
The UK Gambling Commission recently posted a
On search engines:
On social media:
On results:
It's great to see a 'pro-active' approach, but there still seems to be a lot of UK players finding their way onto unlicensed casinos. So, are these efforts working or is this just a game of whack-a-mole?
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outlining the efforts they are making to confront illegal gambling in Great Britain. There are some interesting details in the article that stood out.Unlicensed operators are actively targeting British consumers by manipulating search engine results, exploiting social media platforms, and integrating with payment systems.
On search engines:
To reduce visibility of illegal operators, we have developed referral pathways with major search platforms; Google, Bing, and Yahoo which together account for around 97 per cent of the Internet Search Engine (ISE) market in Great Britain. These partnerships enable automatic delisting of illegal content, intelligence sharing, and early disruption. While sites often reappear, this remains a valuable tactic.
On social media:
We have also been expanding our efforts to include social media platforms like Meta, TikTok, X, and YouTube to tackle illegal advertising. Looking ahead, strengthening our understanding of advertising channels, financial flows and collaborating more closely with the financial sector will be key.
On results:
Assessing traffic data from 160 websites targeted for enforcement action shows a 32 per cent drop in GB user engagement following reassessment after three months. Whilst positive, we recognise that disruption activity often leads to displacement elsewhere which requires us to actively monitor the marketplace.
It's great to see a 'pro-active' approach, but there still seems to be a lot of UK players finding their way onto unlicensed casinos. So, are these efforts working or is this just a game of whack-a-mole?
