Holland Casino chooses TruNarrative for Compliance Strategy

By Simon Wright, Last updated Apr 10, 2025

The Holland Casino group in the Netherlands, who service over 6 million guests across their 14 locations based in the country, have announced that they have partnered with TruNarrative to enhance their existing land based onboarding process, as part of their commitment to deliver a safe, secure and responsible gaming environment for their customers in line with the latest KSA ( Kansspelautoriteit ) guidance.

Established in 2016, TruNarrative’s intuitive no-code platform transforms fraud management, reduces risk, and streamlines KYC and AML processes. With their services now being employed by Holland Casino, who are in the process of applying for an online gaming licence from the Dutch regulator.

Via a single API, TruNarrative’s customers can build bespoke customer journeys and automate KYC (know your customer) & AML (anti-money laundering) checks, biometrics verification, affordability assessments, transaction and behavioural monitoring within their AI powered orchestration and decisioning technology.

Holland Casino aims to be among the first group of operators in the Netherlands to be awarded a remote gambling licence by KSA, the Dutch gambling regulator. Requiring them to adhere to responsible gaming and player protection regulations, checking their players against the CRUKS ( Central Register Uitsluiting Kansspelen ) exclusion register and the CCBR (Centraal Curatele en Bewind register) to highlight when players are potentially in a position of vulnerability or financial difficulty.

Holland Casino is determined to play a leading role when it comes to Responsible Gaming and Player Protection. With TruNarrative’s technology, Holland Casino takes an important step to adhere to the KSA regulatory and compliance standards through the implementation of anti-money laundering, risk management and responsible gambling strategies.

TruNarrative’s Head of Gaming Adam Doyle, said of the new partnership with Holland Casino, stating: “We look forward to working with Holland casino and delivering them our solution so they can protect their players both online and in their land-based operations.”

“It’s great to be helping them align with the latest Netherlands regulations so they can bring their online instance to market.”

With Holland Casino’s Jeroen Verkroost adding: “For Holland Casino, Responsible Gaming and Player protection is more than a legal requirement. It is our guiding principle in all that we do. Holland Casino will raise the bar high when it comes to compliance and taking care of our online guests. We have chosen TruNarrative’s technology to help us ensure that people can use our new platform in a safe, reliable and responsible way.”

---